Well adjusted controlling and BI will show you opportunities. We are involved in Controlling and Business Inteligence for 25 years.
If you want to learn the share of individual products and customers on creation of your profit, you have to know their real margins (contribution profits) and profit. Controlling of sales is used for planning and evaluation of sales. It connects invoice information with stock price, customers bonuses, associated costs and really direct overhead (see Calculation of overhead). It is possible to evaluate success of sales campaigns and sales reps’ performance. It is possible to analyze daily sales, and possibly even orders as well.